The JJF logo is nearly finalized. Here is the prototype- our designer is now improving final touches to the logo to ready for production on all our materials and sites. We are very excited to almost start spreading the love- hang tight.

What does the JJF logo mean? The fruit in the logo symbolizes key elements of the company and brand. Namely:

• Fresh
• Hip
• Juicy
• Colorful
• Playful
• Sumptuous

Together with the jute leaf, and the circular component to the design, we intend to evoke the feeling of sustainability & the cyclical nature of life. If you look close enough too, the fruit design looks almost like a woman (eg Mother Nature).

Other associations with our brand:

• Eco-chic
• Stylish
• Sexy
• Good for you
• Good for the environment
• Good for humanity (fair trade)
• Unique
• Handcrafted
• Feminine

The symbol also represents an artistic combination of a jackfruit, jute leaves, and a woman, an ode to all the wonderful women and Mothers on the planet.

Stay tuned for more on our logo!