09.22.08
We’ve Moved!
VISIT OUR NEW SITE HERE.
We are now hosted on new and improved site at juteandjackfruit.net, so please come visit us at there!
Also if you have us on FEED, please RE-SUBSCRIBE (from the new site), so you have access to our newest posts!
We had HUGE weekend these past few days with a couple of milestones- between participation at a large festival in MA (first public debut) and also the launching our site! So come read more about it HERE!
xoxo
Team Jute & Jackfruit
08.19.08
Photo Shoot 2 and 3: Unplugged
Well, we’ve had our third photo shoot already and that comes to more than a handful of photos, but we’ll only use a small percentage of those (as is always the case). Above: Kristal wearing Indigenous organic cotton Studio Cardigan in shimmer with Indigenous organic cotton Cowl in Cocoa.
Kristal Li and Julia Rea wearing Indigenous organic cotton Cowl necks.
Jonano, Peligrosa were the featured designs coupled with some Nahui Ollin recycled candy wrapper bags and handmade Guatemalan jewelry.
Julia Rea wearing Indigenous organic cotton hand-woven Wasabi Studio Cardigan with Nahui Ollin Black Ritual bag. Bottom: Jonano bamboo-organic cotton capri pants and drape skirt.
Re-applying lipstick.
Shana wearing recylced metal earrings by Anna Built and Red Angel dress by Jonano, bamboo organic cotton blend.
Shana wearring red Angel dress and capri leggings by Jonano. Made from Eco-Kashmere, an organic cotton and bamboo blend. Carrying the Black ER Bag by Nahui Ollin.
08.15.08
Jute & Jackfruit Photoshoot Unplugged
Jute & Jackfruit had its first photo shoot this week. We are excited to be offering a collection of eco-conscious clothing by Jonano, Peligrosa and Feral Childe. We pulled together all three designers in this week’s shoot coupled with our Nahui Ollin handbags and handmade beaded jewelry from Guatemala. Here is a glimpse of the items showcased:
Julia Rea wearing Jonano eco-Kashmere capri pants, wrap skirt and wrap top, holding Nahui Ollin Black ER. Handmade Guatemalan necklace.
Julia Rea wearing Feral Childe eco-Sullivan Tee, Peligrosa organic boiled wool panel skirt with hot pink silk lining and Guatemalan 16-strand beaded necklace.
Julia Rea wearing Feral Childe eco-Sullivan Tee, Peligrosa organic boiled wool panel skirt with hot pink silk lining and Guatemalan 16-strand beaded necklace.
06.09.08
The Jute & Jackfruit Logo Nearly Finalized
The JJF logo is nearly finalized. Here is the prototype- our designer is now improving final touches to the logo to ready for production on all our materials and sites. We are very excited to almost start spreading the love- hang tight.
What does the JJF logo mean? The fruit in the logo symbolizes key elements of the company and brand. Namely:
- Fresh
- Hip
- Juicy
- Colorful
- Playful
- Sumptuous
Together with the jute leaf, and the circular component to the design, we intend to evoke the feeling of sustainability & the cyclical nature of life. If you look close enough too, the fruit design looks almost like a woman (eg Mother Nature).
Other associations with our brand:
- Eco-chic
- Stylish
- Sexy
- Good for you
- Good for the environment
- Good for humanity (fair trade)
- Unique
- Handcrafted
- Feminine
The symbol also represents an artistic combination of a jackfruit, jute leaves, and a woman, an ode to all the wonderful women and Mothers on the planet.
Stay tuned for more on our logo!
06.06.08
Inspiration for the Name: Part II
Photo: Rickshaw driver after the rains in Dhaka, Bangladesh
As one of the poorest countries in South Asia, with few resources and high population density coupled with major annual flooding, Bangladesh is a country that easily evokes compassion on a first visit.
As one of the densest countries on earth (150 million people living in a space the size of Ohio), it also suffers from limited natural resources, marginal GDP and major flooding at least once per year. Despite these challenges, (or perhaps because of them), Bangladesh happens to be one of the most green countries when it come to recycling. In fact, Bangladesh has banned plastic bags – recognizing early on the damaging impact the bags have on the planet and their inability to degrade rapidly.
Working with many of the Non-governmental Organizations (NGOs) and non-profits in the country, I continually gained inspiration by observing the extremely hardworking, committed people devoting their lives to poverty alleviation, improved health and progress for the country.
Over the years, I spent months there and grew very fond of the place and people.
When I began thinking about starting the clothing company and what I should name it, jute came to mind, due to its all-natural characteristics and durability as well as its easy of growth in Bangladesh (not to mention China, Myanmar, Burma and other places). Jackfruit as well, prolifically grown in the country, represents a unique, indigenous aspect of Asia which is appealing, tasty and also seasonal—much like clothing collections. Jackfruit then, represents the constantly changing nature of fashion, aligned with the seasons….keeping us fresh and vibrant.
Rickshaws are still a common mode of transportation in Dhaka, the capital of Bangladesh. On my last trip there, the streets flooded almost every day, but luckily the guest house I stayed in was in a higher elevated part of town. Here is a photo I took early morning of a typical rickshaw driver getting ready to drive morning commuters to work.
Flooding affects everywhere in town, often making road passage by car difficult in the rainy season as well as construction projects come to a halt. In this photo, a flooded street is lined with beams for a new building made out of local wood.
