09.12.08
Fashionably Fair Runway Recap: New England Culture Fest 2008
After spending the day at the fun-filled and action-packed NE Culture Fest, we here at Jute and Jackfruit pulled together a slide show of clips from the Fashionably Fair Runway Show.
Thanks to Indigenous, fair trade and organic clothing company (and featured brand for Jute & Jackfruit), we were able to participate in the event. Indigenous kindly donated several outfits of organic cotton and wool knits to the show. Thank you Indigenous!
A special thanks to Jonano as well, for donating an outfit without much notice. We were very happy to showcase both designers to the Boston market, along with Nahui Ollin designer handbags (made out of recycled candy wrappers) and Anna Built recycled earrings.
Importantly, all clothing donated to the show is now going to be auctioned off on the Second-World website. Proceeds go toward the many initiatives that are under way at this exciting non-profit organization. From supporting training and arts programs in Nepal, to self-help groups aming Tsunami affected victims, and a strong cultural preservation project in Peru, they are engaged in a lot of dedicated work in the realm of fair trade. See their website for more details.
As for the Fashion Show, Boston-based Samba Tremeterra (an 8+ member band) set a lively tone for the runway by playing a range of upbeat, percussion-intensive pieces. Unlike the runway shows in NY this week, the fashionably fair event was anything but sterile nor conventional.
The looks ranged from Nomad Hemp Wear to Indigenous (partnering with Jute and Jackfruit), to Princess Cornflower and Ecoskin– all bringing a fresh new, modern look to the fair trade and organic segments.
Take a look:
Fashionably Fair Runway Show 2008 (Flickr Slideshow)
More on Indigenous: A pioneer in the organic and socially conscious segment, Indigenous supports local women’s weaving groups in Latin America, and together create beautiful, organic sweaters and knits. Indigenous is also a longstanding member of the Fair Trade Federation and has been producing stylish, organic and fair trade clothing for more than a decade. Check out Indigenous featured in the show.
Jonano is known for innovative fabrics and design: simple, yet, sophisticated styles using their luxurious ecoKashmere bamboo and organic cotton blends. Jonano is also Fair Trade.
For more on the NE Culture Fest, stay tuned for our follow-one slide show with glittering samba dancers, hoola hoopera and fire dancers.
09.07.08
Rain Date for NE Culture Fest Sunday September 7, 2008
Above: Organic cotton and merino wool handwoven sweater, hand warmers and skirt by Indigenous.
Due to rain, the New England Culture Fest is postponed to tomorrow, Sunday September 7th. This is great news since showers nor rain are predicated for tomorrow. Thus it should be a more perfect day to spend outdoors early Fall, with dozens of amazing artists, non-profits, musicians and performers… all doing something unique and wonderful toward greater social and environmental consciousness.
We here at Jute and Jackfruit are extremely excited to participate in this one-of-a-kind event. Now in its Fifth year, the Festival is expected to attract large Boston-area crowds. More than 100 companies, artists and non-profits will exhibit at the Festival. Besides Jute and Jackfruit, other ethical designers participating in the Fashion show include Norden Arts, Emancipation Network, ecoSkin, and Nomad’s Hemp Wear.
As a showcase event for the Festival, the Fashionably Fair Runway show will take place at 9pm on the center stage. All clothing will then be auctioned off, with the proceeds going toward Fair Trade related causes. Jute and Jackfruit is proud to be a featured company as part of the show and to be donated some clothing on behalf of our tremendous partners Indigenous and Jonano.
A pioneer in the organic and socially conscious segment, Indigenous supports local women’s weaving groups in Latin America, and together create beautiful, organic sweaters and knits. Jonano is known for innovative fabrics and design: simple, yet, sophisticated styles using their luxurious ecoKashmere bamboo and organic cotton blends. Jonano is also Fair Trade.
Above: Indigenous women weavers in Peru handweaving the organic cotton and merino wool knits.
The Fashionably Fair event will be videotaped so stay tuned for footage on the show on the Second-World website as well as here on JJF blog.
08.19.08
Photo Shoot 2 and 3: Unplugged
Well, we’ve had our third photo shoot already and that comes to more than a handful of photos, but we’ll only use a small percentage of those (as is always the case). Above: Kristal wearing Indigenous organic cotton Studio Cardigan in shimmer with Indigenous organic cotton Cowl in Cocoa.

Kristal Li and Julia Rea wearing Indigenous organic cotton Cowl necks.
Jonano, Peligrosa were the featured designs coupled with some Nahui Ollin recycled candy wrapper bags and handmade Guatemalan jewelry.
Julia Rea wearing Indigenous organic cotton hand-woven Wasabi Studio Cardigan with Nahui Ollin Black Ritual bag. Bottom: Jonano bamboo-organic cotton capri pants and drape skirt.
Re-applying lipstick.
Shana wearing recylced metal earrings by Anna Built and Red Angel dress by Jonano, bamboo organic cotton blend.
Shana wearring red Angel dress and capri leggings by Jonano. Made from Eco-Kashmere, an organic cotton and bamboo blend. Carrying the Black ER Bag by Nahui Ollin.
08.15.08
Jute & Jackfruit Photoshoot Unplugged
Jute & Jackfruit had its first photo shoot this week. We are excited to be offering a collection of eco-conscious clothing by Jonano, Peligrosa and Feral Childe. We pulled together all three designers in this week’s shoot coupled with our Nahui Ollin handbags and handmade beaded jewelry from Guatemala. Here is a glimpse of the items showcased:
Julia Rea wearing Jonano eco-Kashmere capri pants, wrap skirt and wrap top, holding Nahui Ollin Black ER. Handmade Guatemalan necklace.
Julia Rea wearing Feral Childe eco-Sullivan Tee, Peligrosa organic boiled wool panel skirt with hot pink silk lining and Guatemalan 16-strand beaded necklace.
Julia Rea wearing Feral Childe eco-Sullivan Tee, Peligrosa organic boiled wool panel skirt with hot pink silk lining and Guatemalan 16-strand beaded necklace.
08.12.08
Jonano’s ecoKashmere comes to Jute & Jackfruit
Jonano offers some of the most comfortable, stylish, multi-function clothes out there and Jute & Jackfruit is very excited to feature a handpicked selection of the collection this fall.
Soft, sustainable and stylish, the fabrics are impeccable and also environmentally conscious. Made from a combination of bamboo, organic cotton and hemp, Jonano combines these ecological fabrics with some of the most modern, comfortable looks, you will not want to take these clothes off—ever.
Fit for weekend, work or play, the tops, dresses, skirts and bottoms can all be mixed and matched for an endless supply of fun.
Jute & Jackfruit is in the midst of photographing the collection and will post a sneak preview of the items as soon as available. Stay tuned!
Photo source above: Jonano














